VPCEC
Executive personal branding in 5 pillars
Visibility, Positioning, Credibility, Engagement, Conversion. The method to move beyond vanity personal branding and actually generate a measurable sales pipeline.
The B2B media that decodes LinkedIn
Everything you need to master LinkedIn in 2026
Expert articles, weekly podcast, newsletter. No fluff, no beginner tutorials.
Every week, deep analysis of the algorithm, actionable methods and data-backed case studies. For B2B SME leaders who refuse cosmetic visibility and want measurable outcomes.
52
expert articles per year
1/wk
podcast + newsletter
3
integrated channels
5
signature methods
Latest episode
The podcast that decodes LinkedIn
Short format (5 to 15 minutes), expert-to-peer tone, data-backed analysis. Patrick dissects a critical LinkedIn angle every week, specifically for B2B leaders.
All In YouTube channel
Latest videos
The latest videos published on the All In YouTube channel. Interview or deep-dive format, 15 to 45 minutes long.
Published on 28 November 2025
Linkedin Ads 2025 avec Mony CHHIM
Avez-vous déjà envisagé d'optimiser votre présence professionnelle avec Linkedin Ads en 2025 ? 🎯 Comprendre LinkedIn Ads en 2025 En 2025, LinkedIn Ads reste une plateforme publicitaire en retard par rapport à Meta et Google. Les pratiques qui fonctionnent sur ces dernières ne s
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Published on 28 November 2025
Florence Grégeois : stratégie et méthode pour accroitre ta visibilité sur Linkedin
Comment naviguer efficacement sur LinkedIn aujourd'hui ? Avez-vous déjà réfléchi à la manière dont vous utilisez LinkedIn ? Ce réseau social, souvent perçu comme une plateforme de recrutement, a considérablement évolué pour devenir un espace hybride, combinant à la fois les fonc
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All In signature methods
5 All In signature methods to move from cosmetic visibility to measurable outcomes
Analytical models designed by Patrick de Carvalho to turn raw LinkedIn data into concrete actions. Each method has a name, a clear objective and a step-by-step procedure.
P.R.O.F.I.L.S.
7 LinkedIn profile optimisations
The 7 levers of a LinkedIn profile that converts, ignored by most B2B leaders — from the strategic headline to the Featured section used as a conversion funnel.
A.U.T.H.
Decoding the new LinkedIn feed
A method to align your content with LinkedIn's full LLM feed overhaul, focused on semantic match and precision distribution.
G.E.O. LinkedIn
Visibility inside AI engines
Get cited by ChatGPT, Perplexity and Google AI Mode. LinkedIn is already the world's 2nd source for generative AI — this method explains how to leverage it.
Dual Injection Engine
Triple layer SEO + GEO + LinkedIn
One piece of content feeds three engines at once: Google, generative AI and the LinkedIn algorithm. The unified approach for a compound effect over time.
Triple-layer strategy: LinkedIn + SEO + GEO
In 2026, ranking on Google isn't enough. The real leverage is to exist simultaneously in the three engines driving B2B attention: the LinkedIn algorithm, Google SEO and generative AI (ChatGPT, Perplexity, Google AI Mode).
Original content
All In blog
LinkedIn
Generative AI
#2
LinkedIn is the world's 2nd source cited by generative AI, ahead of Wikipedia and YouTube (Semrush study, 2026).
11%
of AI answers contain a LinkedIn URL. Up to 14.3% on ChatGPT Search.
95%
of AI citations come from 100% original content. Originality beats likes.
Weekly newsletter
The All In newsletter
Every Tuesday, LinkedIn insight B2B SME leaders don't find anywhere else. Sourced data, actionable methods, 2026-2027 trends.
- 1 edition per week, short and dense
- Sourced data and exclusive methods
- Free — unsubscribe in 1 click
- Also delivered as a LinkedIn Newsletter
Behind All In
Patrick de Carvalho
Entrepreneur · Author · Speaker · Podcaster · CEO Apps Velocity
Entrepreneur since 1998, founder of the #JNPJ ecosystem (Je Ne Perds Jamais — Never Lose), CEO and co-founder of Apps Velocity (founded in 2013: consulting, dev studio, digital & AI transformation, +1,000 client projects, +€30M cumulative revenue), author of 'The Voice in the AI Era', host of the #JNPJ podcast (100+ episodes, 250+ entrepreneur interviews), keynote speaker on entrepreneurship and AI. All In is his editorial platform dedicated to LinkedIn for SME leaders.
1998
1st startup founded
+1,000
projects delivered
+€30M
cumulative revenue
+100
podcast episodes
Move to execution
Want to delegate your LinkedIn visibility?
All In is a media. 72H CHRONO PRO is our sister offer that executes for you: professional website delivered in 72 hours, 52 SEO/GEO articles per year, LinkedIn company page published every week. Zero effort on your side.
- Professional website delivered in 72 hours
- 52 SEO/GEO articles published per year
- LinkedIn company page updated every week
- Unified LinkedIn + SEO + GEO strategy
Frequently asked questions
What is All In exactly?
All In is a B2B media dedicated to LinkedIn, founded by Patrick de Carvalho. It runs across three complementary channels: an expert blog (52 articles per year), a weekly short-format podcast (5 to 15 minutes) and a newsletter. One focus: helping SME leaders and sales executives turn LinkedIn into a measurable growth engine.
Who is Patrick de Carvalho?
Entrepreneur since 1998, Patrick de Carvalho is the founder of the #JNPJ ecosystem (Je Ne Perds Jamais — Never Lose) — a podcast with 100+ episodes, a publishing house, a speakers agency — and the CEO of Apps Velocity, founded in 2013 (consulting, dev studio, digital & AI transformation: +1,000 projects, +€30M cumulative revenue). Author of 'The Voice in the AI Era' — the first title in the 'Les derniers Hommes' business collection at #JNPJ Editions — keynote speaker on entrepreneurship and AI, host of the #JNPJ podcast. All In is his editorial platform dedicated to LinkedIn for SME leaders, and he is the author of the media's signature methods (VPCEC, P.R.O.F.I.L.S., A.U.T.H., G.E.O. LinkedIn, Dual Injection Engine).
Are the newsletter and podcast free?
Yes. All three All In channels (blog, podcast, newsletter) are 100% free. The podcast is available on Spotify, Apple Podcasts, Deezer and Acast. The newsletter runs on Substack and is also delivered as a LinkedIn Newsletter.
Does Patrick write the articles himself?
Yes — Patrick runs the editorial line and validates every article before publication. Production uses OnePlaceAI (a Content Factory) combining AI-assisted research and systematic human review. The voice, angle and domain expertise are 100% Patrick's.
What's the relationship between All In and 72H CHRONO PRO?
All In is the media. 72H CHRONO PRO is the sister service that executes for SMEs: building a professional website in 72 hours, publishing 52 SEO/GEO articles per year, and running the LinkedIn company page every week. Both brands share the same methodology and the same ecosystem (Apps Velocity / OnePlaceAI).
Is the podcast AI-generated?
The podcast is produced with AI tools, but the editorial angle, sources and validation remain human. Every episode is built from a verified source document, and no figure is cited without naming its source.
How can I access training programs?
Training programs and conferences are in preparation. The best way to be notified first — and unlock early-bird pricing — is to subscribe to the All In newsletter. A dedicated page will open registration as soon as programs are finalised.
Can I republish All In content on my own channels?
Articles and resources are protected by copyright. You can share links freely, quote with attribution and reuse short excerpts. For any extended use (republication, internal training, etc.), please contact us directly.
Join the All In community
and stay ahead of LinkedIn
One newsletter per week. Short-format podcast. Exclusive methods. Zero time wasted.
- 100% free
- #JNPJ ecosystem
- Never Lose