All In

Behind All In

Patrick de Carvalho

Entrepreneur · Author · Speaker · Podcaster · CEO Apps Velocity

"I never lose. Either I win, or I learn."

Entrepreneur since 1998, founder of the #JNPJ ecosystem (Je Ne Perds Jamais — Never Lose), CEO and co-founder of Apps Velocity (founded in 2013: consulting, dev studio, digital & AI transformation, +1,000 client projects, +€30M cumulative revenue), author of 'The Voice in the AI Era', host of the #JNPJ podcast (100+ episodes, 250+ entrepreneur interviews), keynote speaker on entrepreneurship and AI. All In is his editorial platform dedicated to LinkedIn for SME leaders.

Patrick de Carvalho, founder of All In, black and white portrait

1998

1st startup founded

+1,000

projects delivered

+€30M

cumulative revenue

+100

podcast episodes

5 hats, one obsession

Entrepreneur, author, speaker, podcaster, CEO

For over 25 years, Patrick has been building companies, tools and content so that entrepreneurs never have to move forward alone.

Entrepreneur

Since 1998, founder or co-founder of more than ten companies and SaaS products. First startup — Planetepresse.com — at 24, a pioneer of French web & mobile.

Author

'The Voice in the AI Era — 2026 Strategic Guide' published at #JNPJ Editions, first title in the 'Les derniers Hommes' business collection. Four more books in progress, including 'Never Lose' — an entrepreneurial resilience journey.

Speaker

Keynote speaker on entrepreneurship and artificial intelligence. In-person and online talks for schools, executive committees, associations and industry events.

Podcaster

Host of the #JNPJ podcast (100+ episodes, 250+ entrepreneur interviews since 2022). Studio #JNPJ: 18 active thematic podcasts.

CEO Apps Velocity

Co-founder and CEO of Apps Velocity since 2013: consulting, dev studio, digital & AI transformation. +1,000 client projects and +€30M cumulative revenue, with Pascal Roche.

Patrick de Carvalho, founder of All In, colour portrait

The journey

French-Portuguese, based in the Paris region, Patrick de Carvalho dove into the internet in 1995, straight out of studies in home automation. Three years later, at 24, he created his first startup, Planetepresse.com, pioneering press subscription e-commerce in France.

Then came February 2001: the dot-com crash took the startup down. It was inside that first fall that the mantra that never left him was born — "Je Ne Perds Jamais" (Never Lose), inspired by Nelson Mandela: "Either I win, or I learn." It became the backbone of everything he has built since. The same year, at Orange, he met Pascal Roche — the start of a partnership that has now lasted over 25 years. An independent consultant at Orange for 7 years, he led Orange Automotive division projects — including a mobile GPS navigation solution in 2004, before Waze and Google Maps — and took part in the marketing of the exclusive iPhone launch in France on 29 November 2007.

In 2006, he co-founded Wayma, one of the first mobile agencies in France, in Paris. Between 2008 and 2011, Wayma reached €1.5M revenue and up to 12 employees, with clients in every sector and a strong overrepresentation of luxury. In the same period, opening of a production floor in China / Hong Kong to cover the Asian mobile market.

End of 2011, the betrayal. Patrick rushed back from China to rebuild the parent company in France, while Pascal Roche took over the management of the Asian studio. Several years of long and demanding recovery followed. What had been a sentence ten years earlier — "I never lose" — became an operational method: every ordeal is either a victory or a learning you can capitalise on for the next step.

In 2013, Patrick and Pascal founded Apps Velocity — a consulting firm, development studio and digital & AI transformation agency, based in Paris. To date: +1,000 client projects delivered and +€30M cumulative revenue. Apps Velocity is the parent company that incubates the SaaS, methods and service offerings of the ecosystem — including RAPID by Apps Velocity, the AI integration method for companies.

In 2020, in the middle of the COVID pandemic, he launched Paon.app, an interactive presentation SaaS in 7 languages (+€100M in contracts signed by users). In 2022, he launched the #JNPJ podcast, which became the backbone of a full editorial ecosystem (Studio #JNPJ with 18 thematic podcasts, speakers agency, publishing house). In 2024, with Pascal Roche, he co-founded 72H Chrono — specialised in creator economy and brand podcasts (72h-podcast.com) — then the spin-off 72H CHRONO PRO that productises a website + content + LinkedIn triptych delivered in 72 hours for SMEs. In 2025, publication of "The Voice in the AI Era" — the first title in the "Les derniers Hommes" business collection at #JNPJ Editions — and launch of ConstrOK, a vertical SaaS for the construction industry.

In 2026, he launched All In, his editorial platform dedicated to LinkedIn for B2B SME leaders — integrated into the #JNPJ ecosystem and Apps Velocity. Blog, podcast, newsletter and signature methods, 100% free with no fluff.

#JNPJ ecosystem

Je Ne Perds Jamais — the editorial ecosystem

Launched in 2022 around the podcast, the #JNPJ ecosystem has become a full-fledged media platform: podcasts, keynotes, book publishing — and now All In for LinkedIn.

Apps Velocity family

The tech & AI ecosystem

Founded in 2013 with Pascal Roche, Apps Velocity is a consulting firm, development studio and digital & AI transformation agency. To date: +1,000 projects delivered, +€30M cumulative revenue. It is the parent company where Patrick incubates the SaaS products, methods and service offerings of the ecosystem.

Career milestones

From the first startup at 24 in 1998 to the All In launch in 2026, more than 25 years of continuous entrepreneurship in tech, digital and AI.

2026
Today

All In launch

Creation of the B2B LinkedIn-focused media: expert blog, short-format weekly podcast, newsletter and 5 signature methods for SME leaders. All In sits within the #JNPJ ecosystem and Apps Velocity.

2025
Book + SaaS

"The Voice in the AI Era" + ConstrOK

First book published at #JNPJ Editions — opening the "Les derniers Hommes" business collection dedicated to AI in the enterprise. Launch of ConstrOK, vertical SaaS for the construction industry (CRM + projects + quotes) within the Apps Velocity ecosystem.

2024
Creator economy

72H Chrono — creator economy and brand podcasts

Co-founded with Pascal Roche. 72H Chrono specialises in creator economy and brand / corporate podcasts (72h-podcast.com). In the same wave, launch of the spin-off 72H CHRONO PRO that productises the website + content + LinkedIn triptych delivered in 72 hours for SMEs (72hchrono.pro).

2022
Media

#JNPJ podcast launch and ecosystem kickoff

Launched on 30 May 2022. 100+ episodes, 250+ interviews, 4 seasons, 100+ hours of content. Start of the ecosystem build-out: podcast, studio of 18 thematic podcasts, speakers agency, publishing house.

2020
SaaS · COVID

Paon.app — interactive presentations

In the middle of the COVID pandemic, co-founding of Paon.app SaaS: interactive presentations in 7 languages. More than €100M in contracts signed by users, proposals 6× faster, +48% close rate.

2013
Parent company

Apps Velocity founded

Creation of Apps Velocity with Pascal Roche: a consulting firm, development studio and digital & AI transformation agency. The parent company that will go on to incubate the ecosystem's SaaS products and service offerings. To date: +1,000 projects delivered, +€30M cumulative revenue. The RAPID by Apps Velocity method will emerge here as the AI integration framework for companies.

Late 2011
Ordeal

The betrayal, the rush back from China, the recovery

End of 2011, a partner betrayal threatens the parent company. Patrick rushes back from China to rebuild it, while Pascal Roche takes over the management of the Asian studio. Several years of demanding personal and professional recovery follow — long and testing, but navigated with the #JNPJ method as a compass.

2008
Growth

Wayma reaches €1.5M and 12 employees

Between 2008 and 2011, Wayma — co-founded in 2006 — becomes one of the first French mobile agencies with €1.5M revenue and up to 12 employees. Clients across every sector, with a strong overrepresentation of luxury. Opening of a production floor in China / Hong Kong to cover Asia.

2006
Mobile

Wayma co-founded — mobile agency

Creation of Wayma in Paris, in the very early years of mobile marketing in France. A bet on a nascent market that would become dominant a decade later.

2001
Mantra

February 2001 — birth of the #JNPJ mantra + meeting Pascal Roche

February 2001: the dot-com crash takes down the first startup. It is in that first fall that the "Never Lose" mantra is born — inspired by Nelson Mandela: "Either I win, or I learn." The same year, at Orange, Patrick meets Pascal Roche, the beginning of a partnership that has now lasted over 25 years. A 7-year mission as an independent consultant at Orange: leading the Orange Automotive division (mobile GPS in 2004, before Waze), then marketing the exclusive iPhone launch in France on 29 November 2007.

1998
Origins

First startup at 24

Creation of Planetepresse.com — a pioneer of press subscription e-commerce in France. Final entry into tech entrepreneurship, three years after diving into the internet in 1995 straight out of studies in home automation.

#JNPJ Editions

Patrick's books

The #JNPJ Editions publishing house releases the essays and business books written by Patrick — alongside a dedicated business collection on artificial intelligence, "Les derniers Hommes", which analyses the impact of AI on the key areas of business.

"Les derniers Hommes" collection

The business book series dedicated to AI in the enterprise

A collection of thematic business books that decode, domain by domain, the operational impact of artificial intelligence for executives, managers and entrepreneurs. Each title offers a strategic and pragmatic reading, anchored in field reality and the hands-on feedback from the Apps Velocity ecosystem.

Titles in the collection

  • The Voice in the AI Erapublished
  • Code in the AI Era — forthcoming
  • LinkedIn in the AI Era — forthcoming
  • Business Acquisition in the AI Era — forthcoming
  • Marketing in the AI Era — forthcoming
  • … and more thematic titles in preparation
Published First title in the "Les derniers Hommes" collection

The Voice in the AI Era — 2026 Strategic Guide

A strategic essay on the human voice — identity, uniqueness, future — at a time when artificial intelligence can clone, synthesise and replace it. At the crossroads of podcasting, tech and authority. Opens the "Les derniers Hommes" business collection. Audiobook coming.

Order the book
In progress

Je Ne Perds Jamais

Far more than an autobiography: an entrepreneurial resilience journey for anyone who wants to start a business. Patrick tells 30 years of building, hardship and rebounds, and extracts the operational principles that mean you never truly lose — you either win, or you learn. A mindset, posture and method guide to navigate the failures and pivots that mark every entrepreneur's life.

In progress Co-written with Pascal Roche

AI Chronicles

A hybrid book in two parts, original by design. First part: an operational decoding of AI for companies — how to understand it, frame it, integrate it, run it, and extract real competitive advantage. Second part: a series of literary business essays treated as dystopia and utopia on the great themes AI will transform — economy, employment, productivity, power, creativity, education. A dual reading — pragmatic and speculative — co-written with Pascal Roche.

In progress The novel — not to be confused with the business collection of the same name

Les derniers Hommes (novel)

A science fiction novel that gives its name to the business collection. AI and its impact on humanity explored through long-form fiction — a narrative anchored in contemporary tech reality that extends the collection's essays through another path: storytelling.

Pascal Roche, co-founder of Apps Velocity, Patrick de Carvalho's business partner since 2001

Brother in arms since 2001

Pascal Roche — 25-year partnership

Met at Orange in 2001, Pascal has been Patrick's permanent partner for over two decades. Co-founder of Apps Velocity, co-founder of 72H Chrono, CTO of the ecosystem, co-author of "AI Chronicles". Together, they share a common conviction: technology is a lever, not an end in itself — and entrepreneurship is practised, not theorised.

His editorial work for All In

The 5 All In signature methods

Developed and formalised with the All In editorial team, these five methods are the intellectual core of the media. They condense more than 25 years of tech entrepreneurship and ongoing LinkedIn practice research.

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