The All In blog
Expert articles, actionable methods and LinkedIn insights. For B2B SME leaders who want measurable outcomes.
LinkedIn AI Content vs. Human Writing: The Signals the Algorithm Tracked Before the Button
The AI slop button measures how a sentence sounds. LinkedIn's older, quieter detection systems measure what an account does. Here is the difference, sourced.
LinkedIn's "AI slop" button judges the wrong thing
LinkedIn is asking 1.3 billion members to settle in one click a question the research describes as close to undecidable for a single human reader. Here is why the device is broken.
EU AI Act and LinkedIn: what US companies must do now that it's in force
Article 50 of the EU AI Act took effect August 2, 2026. Most US marketing teams reaching European audiences on LinkedIn have never read it. Here is what it actually requires.
The LinkedIn Audit I Run With B2B SME Clients: 20 Metrics, One Scorecard
Most B2B SME leaders can't say whether a year on LinkedIn paid off. Here is the 20-metric audit I use to find out, with sourced 2026 benchmarks.
Last-Click Attribution Is Hiding Most of What LinkedIn Actually Built
A B2B deal touches dozens of people before it closes. Last-click credits one. Here is what LinkedIn's own attribution tools actually measure, and where they still fall short.
A Year Into a LinkedIn Brand Ambassador Program: What the Numbers Actually Show
Twelve months of running a LinkedIn employee advocacy program produces two things in most companies: a slide deck and a shrug. Here is what the data says separates the two.
LinkedIn Live for B2B: a playbook for events that build pipeline
LinkedIn rebuilt its events stack in late 2025: Event Ads, Thought Leader Event Ads, ON24 and Cvent integrations. What that means for an SME's first live webinar, and the number I refused to repeat.
Hidden Buyers: The B2B Deciders Your Sales Team Never Meets
Your deal died in a room you were never invited into.
LinkedIn's AI Sales Assistant, Reviewed Feature by Feature
Trade coverage keeps calling it an AI Sales Assistant. LinkedIn's own help pages call it something narrower. What actually ships, what it costs, and what to do about it.
Cold Outreach to Warm Selling: A Multichannel Sequence for 2027
Cold outreach converts at 1% to 5%. A coordinated LinkedIn, email, and phone sequence gets 5 to 10 times more replies. Here is the 14-day version, sourced.
The LinkedIn Algorithm Going Into 2027: What's Confirmed
Van der Blom's next Algorithm Insights Report, covering a full year under 360Brew, is not out yet. I checked before writing this. Here's what's confirmed, and what I'm still waiting on.
The LinkedIn posts people actually bookmark
LinkedIn added Saves and Sends to post analytics in 2025. Fewer than 3% of posts ever earn a save. Here is what separates them, in full, with sources.