The All In blog
Expert articles, actionable methods and LinkedIn insights for B2B SME leaders.
LinkedIn's conversational AI search: how to prospect in plain English
Since November 2025, LinkedIn Premium subscribers in the US can search for people the way they'd describe them to a colleague. Here is what that changes for B2B prospecting.
LinkedIn's SSI Score Above 75: What the Data Actually Supports
A LinkedIn score built in 2014 gets downgraded by its own maker in 2026, while an unsourced multiplier keeps circulating in outreach decks. Here is the fact-check, and what survives it.
LinkedIn Sales Navigator ROI: Is It Worth It Under 50 Employees?
Forrester's 312% ROI study was built on a 250-seat organization. Here is the version of that math that applies to a nine-person company.
LinkedIn Newsletter Strategy: The Algorithm Bypass Leaders Miss
A standard LinkedIn post reaches 5% to 7% of your network. A newsletter reaches all of it, three times over, whether the algorithm favors you that week or not.
LinkedIn's algorithm reset in 2026: 10 changes that actually moved reach
LinkedIn rebuilt its ranking engine in 2026. Ten changes, sourced and cross-checked, on what actually moves reach now and what the marketing blogs got wrong.
LinkedIn H1 2026: What Six Months of Data Actually Show
LinkedIn's H1 2026 numbers, sourced by name, with the two figures I couldn't verify said out loud instead of buried.
LinkedIn Employee Advocacy for SMBs: A 90-Day Playbook
Ten employees posting from their own profiles can out-reach a company page by 561 percent. Here is the 90-day program that gets there, with every source attached.
LinkedIn Saves and Sends: Why They Beat Likes in 2026
A save is worth roughly five likes and two comments in LinkedIn's 2026 ranking model. Most B2B leaders still optimize for the metric that counts least.
LinkedIn Thought Leader Ads: The SMB Guide to a 2.68% CTR
Thought Leader Ads sponsor a personal post instead of a company page update, and the gap in results is not small: 2.68% median CTR against 0.42% for a single image ad, verified against a 211-company benchmark.
LinkedIn Video in the US: What the 2026 Data Actually Shows
LinkedIn says video watch time is up 36% year over year. An independent sample of 1.3 million posts found average video views down 36% per account. Both are true.
Your LinkedIn Profile Is a Salesperson Most CEOs Never Train
Buyers spend roughly 17% of a purchase journey with a sales rep, per Gartner. The rest happens on your profile, whether you built it to sell or not.
The EU AI Act Reaches Your LinkedIn Marketing, Even From Ohio
Article 50 of the EU AI Act reaches US companies whose AI-assisted LinkedIn content reaches EU users. What changes, what's exempt, and how California, Colorado and the UK compare.