The All In blog
Expert articles, actionable methods and LinkedIn insights for B2B SME leaders.
LinkedIn AI Prospecting Tools: What US Privacy Law Requires
There is no US GDPR to check your prospecting stack against: a federal gap, nineteen state laws, an FTC with no bespoke rule, and a LinkedIn contract that decides faster than any of them.
How to prospect on LinkedIn without Sales Navigator
A free LinkedIn account, used with Boolean search, X-Ray search and a disciplined comment strategy, covers most of what a lean B2B prospecting operation needs.
LinkedIn Carousels in 2026: The Data Behind the 21% Number
A LinkedIn carousel, the document post you swipe through, posted a 21.77% median engagement rate in 2026 across 52 million posts. Here's what that number measures, and the structure behind it.
LinkedIn's 360Brew AI algorithm: what changed, and what LinkedIn actually confirmed
LinkedIn built a 150-billion-parameter model to read your posts instead of counting them. Here is what changed, what got officially confirmed, and what is still assumption.
LinkedIn B2B Trends 2026-2027: 8 Shifts Worth Tracking
LinkedIn returned $1.21 per ad dollar in 2026, reach fell roughly 50%, and Thought Leader Ads beat single-image CTR six to one. Eight trends, sourced, with what's still unproven.
LinkedIn analytics: the KPIs that predict revenue, and the ones that don't
LinkedIn shows you about a dozen numbers per post. The one displayed largest is the one least connected to a signed contract. Here is the working set.
CEO LinkedIn presence vs company page: what the data actually supports
The number everyone quotes to prove your profile beats your company page traces back to an undated infographic. The conclusion holds anyway. The evidence is different.
LinkedIn networking strategy: the arithmetic nobody runs
Every guide promises you 10,000 decision-makers in twelve months. Nobody runs the arithmetic. I ran it, and the number does not fit inside LinkedIn's own caps.
The AI Tools Sales Teams Are Actually Using on LinkedIn in 2026
Sales Navigator now drafts your first message and reads a company's filings for you. Here is what I tested, what the research says, and where the rules actually sit in August 2026.
LinkedIn Ads B2B: The Formats Behind a 121% ROAS
LinkedIn is the only major ad platform with positive B2B ROAS in 2026. Here is what the formats actually deliver, with the sources checked.
LinkedIn Employer Branding: How SMBs Attract Talent
A strong employer brand cuts cost-per-hire by roughly 50% and turnover by 28%. Here is how a 20-person company builds one on LinkedIn without a marketing department.
B2B social selling on LinkedIn: the four-phase method for booking meetings
Most B2B decisions are made before you are contacted. Here is the four-phase LinkedIn method I run, in full, including the statistics I refuse to quote.